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by Danilo Zatta : Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry

ISBN : #3319302396 | Date : 2016-07-09

Description :

PDF-8a411 | This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, th… Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry


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Revenue Management in Manufacturing: State of the Art, Application and Profit Impact in the Process Industry by by Danilo Zatta

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by Harry B. DeMaio CISSP : B2B and Beyond: New Business Models Built on Trust

ISBN : #0471054666 | Date : 2001-10-01

Description :

PDF-e7e6a | A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another’s customers, suppliers, allies, and competitors. But in today’s turbo-charged e-environment, how do companies take full advantage of the many benefits of B2B alliances while avoiding the obvious dangers of allowing potential competi… B2B and Beyond: New Business Models Built on Trust


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: Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137398132 | Date : 2014-04-24

Description :

PDF-223fa | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia…. Asian Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition) PDF




by Stefan Sell : Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)

ISBN : #3658039876 | Date : 2014-04-18

Description :

PDF-d9551 | Wie wird man vom Hidden Champion zum Brand Champion und wieso sollte man das überhaupt wollen? In Zeiten in denen sich die Königsdisziplin Markenaufbau und Markenführung im deutschen Mittelstand im tiefsten Dornröschenschlaf befindet, ist es höchste Zeit die Themen Brand und Hidden miteinander bekanntzumachen und die Champions endlich wach zu küssen. Also, folgen Sie den beiden Autoren Dr. … Vom Hidden Champion zum Brand Champion: Mit Marke und Marketing das Wachstum von Mittelständlern nachhaltig unterstützen und sichern (German Edition)


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by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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: Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)

ISBN : #038724378X | Date : 2005-03-29

Description :

PDF-4b64f | Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003…. Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing)


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All Marketers Are Liars Works PDF A09f4518a

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All PDF




by Seth Godin : All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All

ISBN : #1591845335 | Date : 2012-04-24

Description :

PDF-639d3 | The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 … All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All


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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by by Seth Godin

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Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition) PDF




: Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)

ISBN : #3658003669 | Date : 2012-10-20

Description :

PDF-ad4ec | Durch den technischen Fortschritt und eine sich verändernde Mediennutzung haben sich viele neue Kanäle entwickelt. Dies hat das Marktgefüge gravierend verändert. Werbungtreibende Unternehmen, Agenturen, Marktforscher, Medien und auch die Wissenschaft werden vor große strategische Herausforderungen gestellt. Werbekunden überdenken zunehmend ihre Marketingstrategien, Mediaagenturen managen imm… Media- und Marketingstrategien in digitalen Zeiten: Trendinterviews mit Branchen-Experten aus Wissenschaft und Praxis (German Edition)


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by Gianluigi Guido : Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels

ISBN : #3034300956 | Date : 2009-08-21

Description :

PDF-522f6 | This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized eth… Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels


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Behind Ethical Consumption: Purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels by by Gianluigi Guido

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by Sheila Pantry : Creating a Successful E-information Service

ISBN : #0810847787 | Date : 2003-10-07

Description :

PDF-4b478 | To be successful, information managers constantly need to reassess the effectiveness of their information services, and to ascertain whether they are delivering the services their users actually need. Given that information services can now transcend the restrictions of a particular physical location or specific opening hours, it is more essential than ever to take advantage of the opportunities a… Creating a Successful E-information Service


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Creating a Successful E-information Service by by Sheila Pantry

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by Christoph Burmann : Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

ISBN : #3658135603 | Date : 2017-04-25

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PDF-df2d5 | This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to ma… Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling


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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling by by Christoph Burmann

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by Mothersbaugh, and Best Hawkins : Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007)

ISBN : # | Date : 2007

Description :

PDF-bb7ee | … Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007)


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by Cassandra Olumese : A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

ISBN : #3848436086 | Date : 2012-06-22

Description :

PDF-4493a | Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for su… A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology


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[Pub.52VSY] A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology PDF | by Cassandra Olumese


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by Erik Elgersma : The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

ISBN : #1911498363 | Date : 2017-08-08

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PDF-5b66a | This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today’s business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company’s business strategy.The book begins with data collection: getti… The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies


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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition) PDF




by Ralf T. Kreutzer : Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)

ISBN : #3658068884 | Date : 2014-09-24

Description :

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