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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

PDF-d9c07 | Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time…. Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs


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Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition) PDF




by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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Brand Turnaround Returned Changers Difference PDF D48e2674f

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by Karen Post : Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference

ISBN : #0071775285 | Date : 2011-12-06

Description :

PDF-1a867 | No brand is immune to crisis. WILL YOU BE READY? “A brand isn’t just what you say―it’s what you do. Post understands that and fearlessly shines a light on what actions can make a difference.”―Seth Godin, author of We Are All Weird “Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround w… Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference


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Proceedings International Conference Marketing Developments PDF D78f1d481

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

Description :

PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Ultimate Guide Strategic Marketing Developing PDF 46ca5ffb4

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The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans PDF




by Robert J. Hamper : The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

ISBN : #0071809090 | Date : 2013-09-04

Description :

PDF-6edad | THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step… The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans


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Enabling EBusiness Technologies Architectures Applications PDF 30a11cb3e

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Enabling eBusiness – Integrating Technologies Architectures & Applications PDF




by W. S. Whyte : Enabling eBusiness – Integrating Technologies Architectures & Applications

ISBN : #0471899410 | Date : 2001-07-13

Description :

PDF-ec627 | This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It is essential reading for technical and functional team leaders and strategists, who analyse the options, limitations and possibilities for new technology and place them alongside the business requirements. Why… Enabling eBusiness – Integrating Technologies Architectures & Applications


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INTERNATIONAL PROCUREMENT ELECTRONIC COMMERCE PACIFIC PDF 39f54343c

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INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law) PDF




by Mohammed L. Ahmadu : INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)

ISBN : #160042015X | Date : 2007-01-25

Description :

PDF-79fef | The South Pacific Rim, located in the Oceania region, is now more than ever before being rapidly integrated into the global economy. The forces of globalization, particularly information and communications technology are the driving factors. While the region is very well known as an exotic tourist destination, little is known about its laws and the potential facilitative commercial, trade and inve… INTERNATIONAL PROCUREMENT AND ELECTRONIC COMMERCE IN THE SOUTH PACIFIC: LAW AND PRACTICE (Vandeplas Publishing: South Pacific Law)


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Will Vision Latecomers Dominate Markets PDF 030500335

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Will & Vision: How Latecomers Grow to Dominate Markets PDF




by Gerard J. Tellis : Will & Vision: How Latecomers Grow to Dominate Markets

ISBN : #007137549X | Date : 2001-09-06

Description :

PDF-fadb5 | Winner of the American Marketing Association Berry Prize for The Best Book in Marketing. One of the top 10 business books of 2001, Harvard Business Review. “Engaging stories, empirical analysis, and intelligent commentary make this an impressive book.”–excerpt from book review in Harvard Business Review, September 2001 “Engaging stories, empirical analysis, and intelligent commentary make this… Will & Vision: How Latecomers Grow to Dominate Markets


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Why We Buy Science Shopping PDF 89ab43435

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by Paco Underhill : Why We Buy: The Science Of Shopping

ISBN : #0684849135 | Date : 1999-05-13

Description :

PDF-d0c25 | “Why We Buy” is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don’t do, in stores, restaurants and showrooms. “Why We Buy” is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthro… Why We Buy: The Science Of Shopping


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New Mega Trends Implications Future PDF 237bde0c7

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by S. Singh : New Mega Trends: Implications for our Future Lives

ISBN : #1137008083 | Date : 2012-09-28

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PDF-bad8d | YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world’s largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluat… New Mega Trends: Implications for our Future Lives


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