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by Bill Stinnett : Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales

ISBN : #1933309288 | Date : 2006-11-06

Description :

PDF-709a3 | How to capture customers by learning to think the way they do. In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to do what the most successful fishermen and hunters do – think like their prey. Stinnett’s clients include General Electric, Microsoft, Verizon, American Express, and other major corporations…. Think Like Your Customer, 4-cd set: A Winning Strategy to Maximize Sales


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Vulnerability Corporate Reputation Leadership Sustainable PDF 86b5c795d

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by Peter Verhezen : The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

ISBN : #1137547359 | Date : 2016-03-29

Description :

PDF-6b4c5 | The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer…. The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value


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Marketing Transition Sustainability Proceedings Developments PDF 87ac14fe4

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Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319369563 | Date : 2016-11-04

Description :

PDF-8ba2c | This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consume… Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings of the 2009 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Marketing Challenges Turbulent Business Environment PDF 6e1367c54

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Beat Crisis Quick Solutions Company PDF 87aee5802

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Beat the Crisis: 33 Quick Solutions for Your Company PDF




by Hermann Simon : Beat the Crisis: 33 Quick Solutions for Your Company

ISBN : #1441908226 | Date : 2009-12-11

Description :

PDF-29653 | Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations … Beat the Crisis: 33 Quick Solutions for Your Company


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Trust Electronic Commerce Organizational Technical PDF 533ac5887

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Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF




by J.E.J. Prins : Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)

ISBN : #9041118454 | Date : 2002-07-03

Description :

PDF-69bcc | Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs’ shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance — consumers also have to have faith in on-line bu… Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)


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Sales Force Design Strategic Advantage PDF Bfd745b9f

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by Andris A. Zoltners : Sales Force Design For Strategic Advantage

ISBN : #1403903050 | Date : 2004-07-15

Description :

PDF-0bc3f | This book focuses upon the role of the sales force in today’s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change…. Sales Force Design For Strategic Advantage


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Mobile Computing Techniques Emerging Markets PDF 26b17d71f

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Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source) PDF




by A.V. Senthil Kumar : Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)

ISBN : #1466600802 | Date : 2012-01-31

Description :

PDF-3890f | Mobile computing facilitates data transmission without needing to be connected to a fixed physical link. Mobile voice communication is widely established throughout the world and the number of subscribers to various cellular networks has increased considerably over the last few years. An extension of this technology is the ability to send and receive data across these cellular networks. Mobile dat… Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services (Premier Reference Source)


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Product Creation Enterprise Engineering Commerce PDF 4717b1a5b

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Product Creation: The Heart of the Enterprise from Engineering to E-Commerce PDF




by Philip H. Francis : Product Creation: The Heart of the Enterprise from Engineering to E-Commerce

ISBN : #0684862301 | Date : 2000-01-15

Description :

PDF-72e32 | This is a guide, for managers and company executives, that provides information about achieving business excellence through product development. The book goes beyond the design and production techniques to address the entire development process from manufacturing strategy and IT systems to intellectual property and the management of research and development technology…. Product Creation: The Heart of the Enterprise from Engineering to E-Commerce


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Brand Strategists Guide Desire Consumers PDF Fa2054ac1

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by A. Simpson : The Brand Strategist’s Guide to Desire: How to give consumers what they actually want

ISBN : #1137351810 | Date : 2014-03-12

Description :

PDF-11c0f | This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world throu… The Brand Strategist’s Guide to Desire: How to give consumers what they actually want


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